The Academy of American Poets
Content, & Education Assistant
Reports to: Director of Digital Engagement & Content
The Content & Education Assistant is responsible for producing content across all platforms that supports the organization's mission and messages and serves its audience: readers of poetry, educators and students, poets, and the organization’s members—and for contributing to the development, production, and maintenance of some education content and other select content for the Academy of American Poets, primarily on the award-winning website Poets.org, as well as in American Poets magazine, and through electronic newsletters and social media platforms. The Academy of American Poets, founded in 1934, is the nation’s leading champion of poets and poetry, with members in all 50 states.
- Lead social media efforts—push Poets.org content, including poems, and drive engagement and growth via social media platforms.
- Participate in cross-organizational efforts on the planning and development of new features and content.
- Write, edit, and/or produce SEO-friendly, engaging content for Poets.org on a regular basis, including poems, and other features as assigned.
- Serve as team lead on special round-ups (e.g. WWI and Whitman 200) as assigned.
- Help ensure that all content is updated, accurate, visually compelling, and adheres to the organization’s standards of excellence, editorial style, and guidelines.
- Factcheck, copyedit, content on poets.org and other Academy collateral.
- Assist with the production and fact-checking of American Poets.
- Provide customer service to enewsletter subscribers and Poets.org users, as needed and maintain customer service email boxes for the Academy.
- Assist other program staff with digital content needs, as necessary.
- Other duties as assigned.
- Update the Materials for Teachers section on a weekly or monthly basis.
- Produce our award winning Teach This Poem on poet.org and newsletter format.
- Produce, with marketing staff, the annual National Poetry Month poster contest for students.
- Produce annual Classroom calendar.
- Execute and promote Poem in Your Pocket Day pdf and related content.
- Execute and grow the Dear Poet project, coordinating with freelance multimedia producers and the Programs Manager re: the Board of Chancellors
- Track metrics including open and click through rates, and page views to determine user engagement with education newsletters and Materials for Teachers content on Poets.org
- Cross promote Teach This Poem, Educator Newsletter, and Poets.org Push education content across all social media channels.
- Factcheck, copyedit, and edit related multimedia.
- Assist with managing permissions for poems and other content.
- Other duties as assigned.
- BFA/BA degree (or equivalent); thorough knowledge of contemporary poetry essential.
- Exceptional attention to detail.
- Impeccable writing, editing, and organizational skills.
- Experience factchecking, copyediting, proofreading (Chicago and AP, preferred).
- Passionate about and experience using social media as promotional and distribution tool (Facebook, Twitter, and Instagram).
- Experience working with content management systems; Drupal experience a plus.
- Knowledge of Photoshop, Adobe Creative Suite, and audio-editing.
- Ability to multitask and prioritize.
- Experience working in a deadline-driven environment.
- Excellent oral, written, and interpersonal skills.
- Endless creativity and motivation.
- Professional, positive attitude.
The Academy of American Poets is proud to promote equal employment opportunities without discrimination based on age, race, color, national origin, religion, gender, gender identity or expression, sexual orientation, disability, or veteran status.
To apply, please email a cover letter and resumé to Jeffery Gleaves, Digital Engagement & Content Director: [email protected]