When you advertise with the Academy of American Poets, you help support our free publications and programs, including this website.

We offer five digital advertising options:

Additionally, print advertising is available in our twice yearly magazine, American PoetsIf you're interested in both print and online advertising, we'll be happy to create a cross-platform strategy to meet your goals.

For new poetry titles, we offer two seasonal books round-ups: one in April for National Poetry Month and spring–summer reading, and one in August/September for Featured Fall Books. This includes coverage in both print (in the corresponding issue of American Poets) and online (on Poets.org, in an Academy Newsletter, and on social media). This popular promotional opportunity is $300 per title. 

For new children's poetry titles and YA novels in verse, we offer seasonal books round-ups for young readers (one in April for National Poetry Month and one in the fall). This includes coverage on Poets.org, in an e-blast to our Educator Newsletter and Teach This Poem lists, and on social media. This promotional opportunity is $250 per title.

For poetry events, we offer the #PoetryNearYou Pick of the Week. This feature entails our posting the event in the Poets.org Poetry Near You calendar, sharing it in the Academy Newsletter during the week of the event, and pushing it on social media to our 600,000 followers for $100 per event. There is limited availability as we only promote one event per week year-round, with the exception of National Poetry Month in April, when we also promote a weekly NPM Event Spotlight. To have an event featured during National Poetry Month, either as a Pick of the Week or as a Spotlight, is $200.

Please know that we are always willing to discuss how we might accommodate your budget. 

To reserve your ad, or for more details about our advertising opportunities, email our Advertising & Marketing Manager, Michelle Campagna, at [email protected] or call (212) 274-0343, ext. 22.

view an example of ads in Poem-a-Day >

view an example of ads in the Academy Newsletter >

Poets.org (desktop)

Screenshot of Poets.org (Billboard and leaderboard)

Poets.org (mobile)

Screenshot of Poets.org (Square on mobile)

ADVERTISING RATES & SIZES

download the media kit

Poets.org

Academy of American Poets Newsletter

Poem-a-Day

All rates are per one thousand impressions (CPM). The minimum purchase is 30,000 impressions. Ad positions include the homepage, education pages, and others. We also have the ability to geo-target leaderboard ads based on your preferences.


Top Billboard
(970 w. x 250 h. pixels)

$30 CPM
$900 Minimum of 30,000 impressions

Leaderboard
(728 w. x 90 h. pixels)

$26 CPM
$780 Minimum of 30,000 impressions

Homepage Square
(300 w. x 250 h. pixels)

$20 CPM
$600 Minimum of 30,000 impressions

Our newsletter reaches 100,000+ subscribers once a week.

Dedicated E-blast (once quarterly; limited availability)
(Image: 1500 w. x 3000 h. sent to all 99,000 opted-in subscribers) 
$7,500 per newsletter 

Sponsored Block

(40 words with image: 500 w. x 500 h. pixels)
$850 per
newsletter

Featured Banner
(612 w. x
120 h. pixels)
$750 per newsletter

Featured
Square

(300 w. x 250 h. pixels)
$650 per newsletter

Banner
(612 w. x 120 h. pixels)
$600 per newsletter

Square
(300 w. x 250 h. pixels)
$500 per newsletter

Poem-a-Day reaches 300,000 subscribers daily.

Featured Banner
(612 w. x 120 h. pixels)
$750 per poem

Featured
Square

(300 w. x 250 h. pixels)
$650 per newsletter

Banner
(612 w. x 120 h. pixels)
$600 per poem

Square
(300 w. x 250 h. pixels)
$500 per poem

 

ADVERTISING RATES & SIZES ON EDUCATIONAL RESOURCES

download the media kit for educational resources

Educator Newsletter

Teach This Poem

This newsletter reaches 36,000+ teachers and educators once a month.

Sponsored Block
(40 words with image: 500 w. x 500 h. pixels) $400 per newsletter

Featured Banner
(612 w. x 120 h. pixels) $325 per newsletter

Banner
(612 w. x 120 h. pixels) $250 per newsletter

Square
(300 w. x 250 h. pixels)
$225 per newsletter

Teach This Poem reaches 42,000+ teachers and educators once a week.

Banner
(612 w. x 120 h. pixels) $250 per poem

Square
(300 w. x 250 h. pixels)
$225 per poem

 

 

 

ADVERTISING STANDARDS & GUIDELINES

The following guidelines and standards govern the Academy of American Poets’ relationship with its advertising partners. Maintaining editorial integrity and the trust of both the members of the Academy of American Poets and our readers is paramount. To that end:

The Academy of American Poets does not allow any relationship with an advertiser to influence editorial decisions.

The Academy of American Poets makes a clear distinction between editorial and advertising in all of its editorial products. We reserve the right to label any paid content that may be confused with independent editorial material as advertiser-sponsored.

An ad with the Academy of American Poets does not indicate the Academy's endorsement, editorial or otherwise. 

Advertisers are responsible for ensuring that their ads are adequately substantiated and comply with all applicable laws, regulations, and guidelines.

The Academy of American Poets may exercise its discretion to refuse or remove any advertising that does not meet its standards, or is inconsistent with our stated values or may bring harm or other damage to the Academy of American Poets' reputation or brand.


Production Guidelines

In order for your ad to look its best, please review the following art requirements.

Online ad specs:

We accept static ads only. Ad files may be sent in the following formats: JPEG, GIF (static), and images hosted by third parties. Advertisers are responsible for providing files designed to meet our specs and the exact URL address for linking.

Reservations are booked on a first-come, first-served basis. Online ad files must be emailed to [email protected] 15 days prior to the campaign start date. The Academy of American Poets is not responsible for typos or mistakes in the original ad file provided by the advertiser.

Color: RGB
Resolution: 72 dpi
Format: JPEG or GIF


Contract and Copy Regulations

Advertisements are accepted upon the representation that the advertiser has the right to publish the contents thereof. In consideration of such publication, the advertiser agrees to indemnify and hold the Academy of American Poets harmless against any expense or loss by reason of any claims arising out of publication.

All contents of advertisements are subject to the Academy of American Poets’s approval.

The Academy of American Poets reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at any time and for any reason.

Positioning of print advertisements is at the discretion of the Academy of American Poets.

All insertion orders are accepted subject to provisions of the current rate card.